Purchasing Behavior Analysis on Internet Shopping Mall of Iranian Young Adults
نویسندگان
چکیده
منابع مشابه
Mall atmospherics: the interaction effects of the mall environment on shopping behavior
The authors investigate the moderating effects of ambient odors on shoppers’ emotions, perceptions of the retail environment, and perceptions of product quality under various levels of retail density. The context for the experiment is a real-life field location—in a community shopping mall. The pleasing ambient scents are hypothesized to positively moderate shoppers’ perceptions of their enviro...
متن کاملMining the change of customer behavior in an internet shopping mall
Understanding and adapting to changes of customer behavior is an important aspect for a internet-based company to survive in a continuously changing environment. The aim of this paper is to develop a methodology which detects changes of customer behavior automatically from customer pro®les and sales data at different time snapshots. For this purpose, we ®rst de®ne the three types of changes as ...
متن کاملA Comparison of Navigation Performances between Older and Young Adults in Hypermedia E-Mall Shopping
To facilitate equal access to online shopping for all users, the present study examined if agerelated differences in E-mall navigation exist as a function of web presentation media and web structure. 14 older adults and 14 college students participated in an experiment where E-mall shopping navigation was evaluated in terms of the number of pages repeated visited, and retention accuracy. Two ex...
متن کاملIntelligent Marketing and Merchandising Techniques for an Internet Shopping Mall
In this paper, intelligent marketing and merchandising methods utilizing data mining and Web mining techniques are proposed for online retailers to survive and succeed in gaining competitive advantage in a highly competitive environment. The first part of this paper explains the procedures of one-to-one marketing based on customer relationship management (CRM) techniques and personalized recomm...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: The Journal of the Korea Contents Association
سال: 2016
ISSN: 1598-4877
DOI: 10.5392/jkca.2016.16.06.073